ATLANTA – March 14, 2012 – Arketi Group
, a high-tech BtoB PR and digital marketing firm, announced Principal Mike Neumeier will serve as Secretary-Treasurer for the Public Relations Society of America (PRSA) Counselors Academy.
is a national professional interest section of PRSA that facilitates peer-to-peer exchanges between senior-level agency executives regarding public relations agency management. Focusing on professional development, ethical standards and agency practices, Counselors Academy programs are designed to encourage networking, mentoring and peer support between principals and senior counselors of public relations firms.
“This dynamic organization within PRSA strengthens the public relations community by encouraging and facilitating collaborative peer relationships,” said Neumeier
. “Counselors Academy enables agency leaders to better themselves, their firms and the industry overall by providing an outlet for senior level counselors to share their experiences, ideas and resources.”
“As a principal at Arketi, Mike possesses valuable industry knowledge that stems from years of agency experience and success,” says Elise S. Mitchell, 2011 Counselors Academy chairman and president and CEO of Mitchell Communications Group, Inc. “His leadership and creativity are valuable assets that will enrich the group.”
At Arketi, Neumeier provides business-to-business technology clients with strategic communications counsel on effectively conveying business messages to media and market influencers. Neumeier is a past-president of the Georgia chapter’s Public Relations Society of America (PRSA|GA
) and serves on the board of directors for the Technology Association of Georgia
and executive committee of The MIT Enterprise Forum of Atlanta
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About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB
magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com