ATLANTA – July 10, 2012 – Arketi Group, a high-tech business-to-business public relations
and digital marketing firm, has been selected by CorFire, the mobile commerce business unit of SK C&C USA and leading provider of mobile technology solutions, as its agency of record.
Arketi is charged with building on the aggressive 2011 public relations campaign that Arketi orchestrated for CorFire and the launch of its mobile commerce services
. Arketi also assisted the company with its rebranding and messaging.
“We wanted to partner with an agency that has experience in marketing mobile technology and can deliver the big thinking we need to build awareness about our mobile commerce expertise,” said Young Ju Kwon, director in strategy and marketing communications at CorFire. “Arketi’s knowledge of BtoB technology marketing
is unmatched, and we value their detailed and structured process for executing campaigns that deliver results.”
CorFire is the mobile commerce business unit of the South Korean company SK C&C. Based in Atlanta, CorFire is leveraging its experience in Asia to deliver mobile commerce solutions to various players in the mobile ecosystem, including retailers, payment processors, financial institutions, and mobile network operators.
“The proliferation of smartphones and technology such as NFC are creating the perfect opening for CorFire to leverage its mobile commerce expertise from South Korea to enable U.S. consumers to live life mobile,” said Jackie Parker, vice president at Arketi Group. “CorFire’s solid industry partnerships, financial backing and executive team all contribute greatly to the company’s success.”
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From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven industry expertise, CorFire helps all organizations in the mobile ecosystem deliver on the promise of an environment where consumers can live life mobile. As the mobile commerce business of SK C&C USA, CorFire leverages the billion dollar financial backing of its parent company, SK C&C, with its 10+ years of mobile payments experience to provide a scalable and trusted technology that helps companies quickly and securely move their mobile commerce platforms forward.
Headquartered in Atlanta, with a second office in San Francisco, CorFire offers three core technology solutions: its Trusted Services Manager (TSM) platform - CorTSM™, a robust mobile wallet platform - CorPay™, and Cor360 - a state-of-the-art suite of mobile marketing services. For more information please visit www.corfire.com
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB
magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brand Velocity, Concurrent, Extol, Jacada, PrimeRevenue, RelayHealth, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com