ATLANTA – July 23, 2012 – Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced a complimentary webinar on leveraging brand spokespersons as the third installment of the firm’s Stop Selling. Start Listening. 2012 webinar series for BtoB technology PR and marketing professionals.

Led by Arketi Vice President Jackie Parker, the webinar will focus on turning happy customers into brand advocates. Titled Turning Customers Into Brand Spokespersons, the free webinar will be Wednesday, July 25, from 2 p.m. to 2:30 p.m. EDT.

The 30-minute webinar provides a roadmap of how BtoB marketers can turn buyers into believers. Parker will discuss specific steps companies can take to continuously grow their sales force with an army of credible advocates.

In the short timeframe, participants will learn:
1. New techniques for measuring customer satisfaction
2. Specific ways to introduce or improve collaboration between sales and marketing to build customer advocacy
3. Specific examples of companies that have successfully turned buyers into believers
4. How to best leverage customers as champions

“Social media is changing the way companies and brands interact and respond to customers as Facebook, Twitter and LinkedIn make it easier than ever for a customer to share a positive or negative brand story,” said Parker. “With this as a backdrop, it is even more important to drive customer satisfaction levels and, moreover, turn those happy customers into brand advocates.”

Click here to register for this free webinar.

To view a social media version of this news release, visit here.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, CorFire, Extol, Knowlagent, Semprius, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.