ATLANTA – Aug. 8, 2012 – Arketi Group, a high-tech business-to-business public relations and digital marketing firm, selected the National Down Syndrome Congress (NDSC) as its new pro bono client.

Arketi will execute strategic public relations, digital marketing and brand development activities for the remainder of 2012. The plan is designed to drive greater visibility for the NDSC and its efforts, both surrounding and following its annual Convention.

“Each summer, our Convention puts the organization at the forefront of Down syndrome awareness, but we wanted to extend that reach and visibility throughout the year,” said David Tolleson, executive director of the National Down Syndrome Congress. “Through Arketi’s strategic planning and integrated approach to building PR and marketing programs, we have effectively maximized opportunities surrounding July’s event, and can now maintain and enhance the NDSC’s presence through programs targeting our key audiences.”

The NDSC is a leading provider of information, support and advocacy for individuals with Down syndrome and their families. The NDSC’s Annual Convention, the largest annual gathering for the Down syndrome community, took place July 19-22 in Washington, D.C. this year.

“At Arketi, we recognize the importance of giving back to the community, and we gladly donate our time and talent when we see the opportunity to use our expertise to further a meaningful cause,” said Sami Jajeh, Arketi Principal. “The NDSC is bringing awareness, action and advocacy to individuals with Down syndrome and their families, and in partnering with the organization, our public relations and marketing initiatives will ensure NDSC achieves its communications goals.”

To view a social media version of this news release, visit here.

About the National Down Syndrome Congress
Founded in 1973, the National Down Syndrome Congress (NDSC) is the oldest national organization supporting people with Down syndrome, their families and the professionals who work with them. The NDSC provides information, advocacy and support for all aspects of life, and works to create a national climate in which all people will recognize and embrace the value and dignity of people with Down syndrome. For more information about the NDSC, visit http://ndsccenter.org/.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brand Velocity, Concurrent, Extol, Jacada, PrimeRevenue, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.