ATLANTA – Aug. 14, 2012 – Arketi Group, a high-tech business-to-business public relations
and digital marketing
firm, and The Technology Association of Georgia (TAG) were named a finalist in the Twitter campaign category in PR News
’ 2012 Platinum PR Awards.
Arketi partnered with TAG, the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, and created the Technology Tweet Tournament
– a social media campaign that positioned 16 of Georgia’s top technology tweeters in a bracket-style competition to raise awareness of Georgia’s technology community.
The two-week Tournament drove more than 2,500 tweets and retweets, sparked more than 2,000 unique video views, landed 900 mentions of #whereGAleads, and earned four of the top 20 trending Twitter topics in Atlanta for most of April 2 and 3.
“The Technology Tweet Tournament was an exciting way to engage Georgia’s technology community and support TAG’s efforts to get Georgia recognized as one of the top five states for technology by 2015,” said Tino Mantella, president and CEO of TAG. “The tournament’s 16 competitors represented some of the best minds and companies in Georgia’s technology community, and we’re thrilled this creative social media campaign created by Arketi generated true community engagement and support for our thriving technology community.”
The finalists of the Platinum PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of public relations.
“We received nearly 1,200 entries this year, and it is never easy for our judges to home in on the best of the best,” said Diane Schwartz, senior vice president and group publisher at PR News
. “It’s a testament to your PR savvy and hard work that the judges selected your campaign or agency as a finalist in the Platinum PR Awards.”
will be honoring top PR initiatives in more than 40 categories at its benchmark-setting Platinum PR Awards on Sept. 14, 2012, at the Grand Hyatt in New York City. See the complete list
of this year’s Platinum PR Awards finalists.
“The Technology Tweet Tournament increased engagement with and drove awareness of Georgia’s technology community, continuing the momentum behind TAG’s ‘Where Georgia Leads’
campaign,” said Mike Neumeier, APR, principal at Arketi Group. “It was a highly creative and ambitious effort that TAG and Arketi worked together to formulate, and to receive national recognition for this local campaign supports our core belief that well-executed marketing generates real business results.”
To view a social media version of this news release, visit here
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB
magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Extol, Jacada, Semprius, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com
About The Technology Association of Georgia (TAG)
The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 15,000 members and hosting over 200 events each year. TAG serves as an umbrella organization for 30 industry societies, each of which provides rich content for TAG constituents. TAG’s mission is to educate, promote, influence and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia’s technology leaders and companies; and advocates for legislative action that enhances the state’s economic climate for technology. Additionally, the TAG Education Collaborative (TAG’s charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org
or TAG’s community website at www.TAGthink.com
. To learn about the TAG-Ed Collaborative visit http://www.tagedonline.org/