>> Technology Innovator Raises Capital to Expand Marketing and Sales For Full Line of Social Data Tools
Social123, a leading social media management and lead generation company, today announced it received $500,000 in Series A funding, led by Atlanta-based Linch Capital. Social123 plans to use the capital to help raise awareness of its social media monetization tools through expanded marketing and sales initiatives.
“The amount of data and content that Internet users are creating and sharing through social media is expanding exponentially―by the hour,” said Aaron Biddar, chairman and CEO at Social123. “Social data is more complicated to process and analyze because it’s so unstructured. We are leading the way in providing innovative social media tools that enable sales and marketing professionals to turn this rich source of data into actionable intelligence. This investment will not only allow us to scale our IT infrastructure, but also to fast-track the introduction of our Social123 family of products into a marketplace that is moving at the speed of light where gaining valuable insight from social interactions will be a key differentiator for conducting business―both online and offline.”
The company’s technology is a powerful, yet easy-to-use social data platform that offers a family of highly sophisticated tools that collect, filter and analyze social data, giving sales teams an intelligent way to connect with contacts on a whole new level. The robust SocialData+ technology provides Facebook, LinkedIn and Twitter information for companies’ contact lists. With the only customizable social influence score on the market, SocialPoints+ gives sales professionals the ability to rank their most influential contacts so they can focus on the ones who matter most. SocialLeads+ provides the most complete and highest quality business information by searching millions of records on all the major social media platforms, based upon specific search criteria. And, SocialCRM+ seamlessly integrates with popular customer relationship management systems (CRMs), such as Salesforce, so that all data is housed in one location and is accessible when companies need it most.
“Social CRM is the new frontier for organizations that want to get closer to customers,” said David Linch, managing director at Linch Capital. “Social123 is one of the first companies to develop a reliable and cost-effective means to optimize the power of social interactions and extract true value from social data specifically for sales and marketing professionals. The Social123 team has developed a strong and viable customer-focused product strategy with three of the four products developed as a result of direct customer requests. With a technology platform designed for all types of businesses and bolstered by a proven sales model, we are excited to be investing in Social123 to help expand the adoption of its products.”
Social123 currently has approximately 25 customers, including Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions for fundraisers, not-for-profits and associations.
Social123 is a leading social media management and lead generation company. Social123′s powerful social data platform, with its innovative social media monetization tools, empowers businesses to engage, educate and retain customers, target prospects and website visitors as well as maximize return on investment. The company’s technology delivers strategic social information to organizations, businesses, and associations so they can make the most of their Contact Relationship Management (CRM) systems and expand their knowledge base. Social123 is headquartered in Atlanta with a regional support office in Charleston, S.C. For more information, visit www.social123.com.
About Linch Capital
Linch Capital is an Atlanta-based, boutique investment bank and active principal investor. Linch Capital assists companies seeking equity or debt growth capital, pursuing divestitures or acquisitions, and seeking financial advisory services. The focus is on growth companies in the technology, digital and traditional media, or financial services technology sectors with operations based in the Southeastern United States. Principal investing is also focused on companies in the technology, media, and financial services technology sectors, providing opportunities to partner with companies it works with as investors in some cases. For more information, visit www.linchcapital.com.