High Tech Public Relations and Digital Marketing Firm Expands Team

Arketi Group Welcomes new Account Coordinators, Elizabeth Fries and Jennifer Hahn

ATLANTA – Aug. XX, 2010– Arketi Group, a high-tech business-to-business (BtoB) public relations and digital marketing firm, announces the addition of two account coordinators, Elizabeth Fries and Jennifer Hahn. Both Fries and Hahn will be tasked with delivering strategic marketing and public relations counsel to Arketi’s BtoB technology clients.

"Armed with new media, PR and marketing experience, Elizabeth and Jennifer will enhance the firm’s social media expertise," said Mike Neumeier, APR, principal of Arketi Group. "In addition, they will help execute content-based thought leadership programs for our existing clients. We are very excited to add these talented individuals to the growing Arketi family."

Fries joins Arketi from the University of Georgia (UGA), where she graduated from the Grady College of Journalism and Mass Communications with a Bachelor of Arts in Public Relations. Fries also earned a Bachelor of Science in Education in Sports Management. Fries’ experience includes executing blog strategies at an Atlanta public relations firm, and interning with the Alumni Relations department at the UGA School of Veterinary Medicine. As an active member of her community, Fries volunteers with the American Cancer Society and Jesse’s House, a home for at-risk young women in North Georgia.

Arketi welcomes Hahn from the University of Florida (UF), where she earned a Masters of Arts in Mass Communication with a focus in Public Relations. During her time at UF, Jennifer taught undergraduate communication courses and published a thesis on the use of dialogic communication tools on hospital websites to determine how organizations are building and maintaining relationships with target publics. Hahn’s prior work experience includes Florida Power & Light, where she collaborated with the advertising team to develop web stream for www.FPL.com. Hahn graduated Summa Cum Laude from Stetson University with a Bachelors of Arts in Communication Studies, and a minor in Psychology and Humanities.

To see a social media version of this news release with visual assets visit http://pitch.pe/83228.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB Magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Numerex, Stonesoft, Sage and Xerox Litigation Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.