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Wednesday, December 17, 2014

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Marketers Honored at TAG Tech Marketing Awards

ATLANTA- November 10, 2013- TAG Marketing, a society of the Technology Association of Georgia (TAG) and Georgia's premier organization for technology marketing events, announced the winners of the fourth annual Tech Marketing Awards at a gala event on the evening of November 7th at the Defoor Centre in Atlanta.  Over 150 technology marketers attended the event which honors Georgia's most innovative marketing leaders.

Patient Engagement – Not What the Doctor Ordered Anymore
By: Johanna Epstein, Vice President, Strategic Services, Culbert Healthcare Solutions

An “engaged” patient is a healthier patient, with fewer medical issues over the course of one’s lifetime. 

“Engaged” patients reduce the overall cost of our nation’s healthcare delivery system and increases financial incentives for physicians and hospitals.

If we truly believe the above statements to be true; then why aren’t more patients “engaged” and why don’t more healthcare organizations make “patient engagement” a priority?

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TAG BI/A Society Reveals Finalists for Annual Innovation Awards

ATLANTA (October31, 2013) – The Technology Association of Georgia in collaboration with the Business Intelligence and Analytics (BI/A) Society of TAG, today announced the finalists for the 2013 BI/A Innovation Awards.

“This year we had over 20 nominations representing a broad base of innovative companies in Georgia.  Many of these organizations are combining internal and external data to predict potential outcomes and shift their strategy to drive new sources of revenue.  The face of BI is changing rapidly.” says Greg Boyd, TAG BI/A Society Co-Chair.

The annual event recognizes leaders in the Enterprise and SMB spaces for their development and application of BI, Business Analytics, Big Data, Predictive Analytics and more.  This year’s finalists include:

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TAG Education Collaborative to Participate in Georgia Gives Day

Contributions support Georgia’s economic future and STEM initiatives 

ATLANTA – October 31, 2013 – TAG Education Collaborative (TAG-Ed) is excited to participate in the second annual Georgia Gives Day on Wednesday, Nov. 13, 2013. This online fundraiser will benefit participating local nonprofits across the state.

Georgia Gives Day brings the state together as one community to help build capacity for local charities throughout Georgia. In 2012, the inaugural Georgia Gives Day brought more than 1,300 participating nonprofits together with nearly 7,000 unique donors in one day of giving via the Georgia Gives Day website.  To date, Georgia Gives has raised more than $900,000 for these nonprofits.


Avoiding Rookie Mistakes: Of MVPs, Demand and Traction
 

By Dennis Zakas

Last week’s “infomercial” blog about SalesPower, Inc. discussed our efforts to demonstrate “traction” to investors.  “Traction” is defined as objective validation of a venture’s “value proposition” from dispassionate, objective third parties.  Ventures can demonstrate traction by completing a version of a product or service selling it to customers.  

One mistake that many ventures make is to first build a product and then seek to find a market for that product.  Usually the founders identify a problem based on rational thought and gut feelings.  For example, our first venture, One Stop Dorm Shop, was based on a conversation with my daughter.  She observed that “incoming freshmen need a one-stop shop for buying all of the things they need to go to off to college.” This was the extent of the market research that led us to build a web site offering those products. We also thought that if we “built it they would come.”

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TAG Education Collaborative Announces Key Addition to Board of Directors

ATLANTA (October 22, 2013) –TAG Education Collaborative (TAG-Ed), the charitable organization established by the Technology Association of Georgia (TAG) dedicated to preparing the next-generation workforce, is excited to announce Nandan Sheth, President and Chief Operating Officer of Acculynk, Inc. as its newest member of the board of directors.  

“We are delighted to add Nandan Sheth to our board of directors,” said Chris Reinking, founding partner of Jabian Consulting and TAG Education Collaborative Board Chair. “His professional background and leadership experience will dynamically assist in TAG-Ed’s achievement of its objective to positively impact STEM education in Georgia.”

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