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Tuesday, October 21, 2014

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TAG Education Collaborative to Participate in Georgia Gives Day

Contributions support Georgia’s economic future and STEM initiatives 

ATLANTA – October 31, 2013 – TAG Education Collaborative (TAG-Ed) is excited to participate in the second annual Georgia Gives Day on Wednesday, Nov. 13, 2013. This online fundraiser will benefit participating local nonprofits across the state.

Georgia Gives Day brings the state together as one community to help build capacity for local charities throughout Georgia. In 2012, the inaugural Georgia Gives Day brought more than 1,300 participating nonprofits together with nearly 7,000 unique donors in one day of giving via the Georgia Gives Day website.  To date, Georgia Gives has raised more than $900,000 for these nonprofits.


Avoiding Rookie Mistakes: Of MVPs, Demand and Traction
 

By Dennis Zakas

Last week’s “infomercial” blog about SalesPower, Inc. discussed our efforts to demonstrate “traction” to investors.  “Traction” is defined as objective validation of a venture’s “value proposition” from dispassionate, objective third parties.  Ventures can demonstrate traction by completing a version of a product or service selling it to customers.  

One mistake that many ventures make is to first build a product and then seek to find a market for that product.  Usually the founders identify a problem based on rational thought and gut feelings.  For example, our first venture, One Stop Dorm Shop, was based on a conversation with my daughter.  She observed that “incoming freshmen need a one-stop shop for buying all of the things they need to go to off to college.” This was the extent of the market research that led us to build a web site offering those products. We also thought that if we “built it they would come.”

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TAG Education Collaborative Announces Key Addition to Board of Directors

ATLANTA (October 22, 2013) –TAG Education Collaborative (TAG-Ed), the charitable organization established by the Technology Association of Georgia (TAG) dedicated to preparing the next-generation workforce, is excited to announce Nandan Sheth, President and Chief Operating Officer of Acculynk, Inc. as its newest member of the board of directors.  

“We are delighted to add Nandan Sheth to our board of directors,” said Chris Reinking, founding partner of Jabian Consulting and TAG Education Collaborative Board Chair. “His professional background and leadership experience will dynamically assist in TAG-Ed’s achievement of its objective to positively impact STEM education in Georgia.”

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TAG Athens chapter hosts inaugural event; 
UGA colleges founding partners

ATHENS, GA (October 25, 2013) – The inaugural event for the new Technology Association of Georgia Athens chapter will be held at noon, Nov. 6, at the J.W. Fanning Institute for Learning Development at UGA.  Several University of Georgia colleges, including the College of Engineering, Franklin College of Arts and Sciences and Grady College of Journalism and Mass Communication, are founding partners of a TAG chapter forming in Athens. All interested UGA students or Athens-area business professionals are invited to attend.  There is no charge to attend the event, however registration is required:  http://bit.ly/TAGAthens1


SalesPower:  All We Need is a Couple of Pilots to Take Off

My venture, SalesPower, Inc., has completed development of a cloud-based sales enablement/incentive compensation management solution that motivates sales reps to negotiate optimal prices in real time, without internal approvals.  An extensive analysis of the market has convinced us that SalesPower solves a serious problem.  But in the current environment, that’s not sufficient for most angel and VC investors.  They want us to demonstrate “traction,” defined as validation of our venture’s “value proposition” from dispassionate, objective third-parties.  Although the best evidence of “traction” would be customers paying full, market rates, realistically a company at SalesPowers’ stage would show traction through “pilots” involving customers paying meaningful compensation, perhaps beginning with reimbursement of the cost the pilot.  

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LinkedIn Executive to Keynote First ever TAG Social Savvy Awards

Event to honor innovators and enlighten professionals in the Social Media Space

ATLANTA – October 25, 2013 – Technology Association of Georgia in collaboration with TAG Social will be hosting the first Annual TAG Social Savvy Awards on Tuesday, November 5th at Junior Achievement’s Chick-fil-A Foundation Discovery Center.

Atlanta TV and Radio Host, Conn Jackson will Emcee the event and Luke Davies, Social Selling Thought-Leader for LinkedIn will serve as the Keynote Speaker.

The TAG Social Savvy Awards celebrates Georgia’s best and brightest in social media and will recognize innovators in 6 award categories:

  • Best Use of Sharing in a Cluttered World              
  • Best Vision for Social in Enterprise
  • Best Vision for Alignment - Recruiting and Marketing
  • Best Use of Social for Customer Success               
  • Best Extension of Corporate into the Field
  • Best Change Master - Cultural and Leadership

In addition to the awards presentations, the event will feature a Q&A Session with social media thought leaders and experts from beremedy, PGi, UPS, Intellinet, SunTrust, Cbeyond, Manhattan Associates and Rural Sourcing.

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