Coca-Cola Customer Business Solutions will discuss their lessons learned with a multi-faceted, large-scale business intelligence deployment of MicroStrategy and Teradata. Learn about their customer business intelligence solution and how it provides a single view of the customer across all Coca-Cola lines of business and package forms as well as how the information enables supply chain order-to-cash business processes. This session will provide an overview of the deployment and outline key business and technical lessons learned. Coca-Cola Customer Business Solutions (CBS) is an organization whose mission is to create competitive advantage for The Coca-Cola System by presenting one face to the customer for Trade Programs, Transactions and Information. CBS provides innovative, customized services and data integration through collaboration and efficient business service operations.
Speaker:
Justin Honaman
Director, Customer Intelligence at Coca-Cola Customer Business Solutions
Justin Honaman is the director of customer intelligence for Coca-Cola Customer Business Solutions. Justin’s background includes extensive strategic business and technology consulting experience in the areas of business intelligence, customer relationship management, data mining, and marketing analytics. His primary focus at Coke is on delivering North America customer business intelligence solutions spanning all lines of business and routes to market for Coca-Cola products. Justin holds an Industrial Engineering degree from Georgia Tech and an MBA from Auburn University. In addition, Justin recently released “Make It Happen! Live Out Your Personal Brand” - a book on authentic leadership and personal branding (learn more at www.honaman.com).
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