As customer relationship management has matured and broadened as a concept over the years, executives and staff members alike have been challenged to bring more and more to the table, especially in light of rapidly emerging advances in technology like Web 2.0 and mobile computing. Today, CRM-related positions demand a mix of people with marketing expertise, sales track records, customer service achievements, technical skills, analytical capabilities and more. Listen in as our panelists discuss the qualifications and attributes companies look for in their efforts to cost-effectively find, attract, win and retain profitable customers.
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