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Using social media to improve activities such as using voice-of-the-customer, defining business and product requirements, customer self-service, product usability, positioning and competitive analysis. Learn how the product manager can mesh the various social media applications to the benefit of their product/service/ solution.



Matthew Rosenhaft

Matthew is a Marketing Executive and Consultant who specializes in Marketing Strategy, Social Marketing, and Web 2.0 Product Management. Matthew has over 17 years in marketing, product management, and sales roles with a variety of information technology companies. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He also has founded several early-stage venture-backed technology companies and holds a US patent for a mobile marketing technology. Matthew is a regular speaker and blogger on social media and marketing strategy topics.
Matthew’s blog can be found at www.socialgastronomy.com. For more information on Matthew, you can check out his LinkedIn profile at www.linkedin.com/in/rosenhaft or contact him directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .