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John Gardner has good ideas. One of his best was launching Integrative Logic in 2001. As president, CEO and co-founder of the firm, John is a strategic visionary who loves his work and is passionate about the success of his clients and coworkers. Among John’s strengths is his notable ability to integrate technology and strategy into measurable, results-driven marketing programs. His skills and talents have driven the development of a range of award-winning initiatives, including eCRM, multichannel marketing, business intelligence and customer segmentation efforts, for some of the county’s best-known pharmaceutical, retail and travel companies. Clients trust John’s problem-solving abilities, his common sense approach and real-world experience to guide them toward their business goals. They also know that he is ahead of the curve on best practices in data-driven marketing. He knows what works. Prior to launching Integrative Logic, John was vice president and chief technology officer at Braindance, an integrated marketing agency in Atlanta. He also served as director of business intelligence at imc2, a full-service interactive agency in Dallas, and as marketing manager at publishing giant Southern Progress. John earned his undergraduate and MBA degrees at the University of Alabama. He is a sought-after speaker and serves on the Board of Advisors for the College of Communication and Information Sciences at the University of Alabama, as well as on the Technology Marketing Council for the Metro Atlanta Chamber of Commerce. President and CEO of Integrative Logic John Gardner, is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multi-channel relationship marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling. Gardner specializes in blending technology, business intelligence and marketing into cohesive, measurable, results-oriented initiatives. His skill set also includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, web analytics and interactive reporting. In addition, Gardner is an expert at defining and ensuring the capture of Key Performance Indicators.Prior to co-founding Integrative Logic, Gardner was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. Gardner received his undergraduate degree in political science and history from the University of Alabama and his MBA from The University of Alabama at Birmingham. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.