TAG Community Events

Topic: "What Sells with What": Increasing Sales Through Pattern Analysis

Speaker: Radhika Subramanian, CEO, Emcien Corporation

Description:
Increasing sales is based on knowing “what items are bought together” so that retailers and distributors can improve merchandising and drive more sales through all channels. As shoppers, we all buy items in groups. It is the task of the retailers to figure out what kinds of items are bought together, to optimize merchandising and increase revenue. Simple example - If I cannot buy both bagels and cream-cheese at the same time, I will go to a store where I can find it!

Across thousands of SKUS, and with fast changing demand patterns, this poses a significant challenge. As SKU management and merchandising is getting a lot of attention, there is need for robust solutions based on real customer buying behavior, to help companies maintain a profitable portfolio on a continuous basis. The value is high sales, higher margins and improved customer service.