Email Signatures: Smartphones and Business Emails - How do they look?
On my last Blog I outlined how email signatures on corporate emails can impact branding and help deliver targeted marketing message to recipients.
But what do we do about those emails sent from Smartphones? More and more corporate emails are being read and sent from SmartPhones. This is great as we are more “in touch” than ever and can respond to prospects, clients, managers and employees quicker than ever.
The problem is that the emails and the email signatures sent from our phones look nothing like the email and signatures sent from our desktop PCs.
Where is the consistency? If we have a consistent signature across the organization but only on emails sent from desktop PCs, are we really consistent?
Where is the branding? Are we only concerned about our brand when it comes to communications sent from the office? We don’t let people have multiple styles of business cards that are determined by where they give the out, do we?
That message “Sent from my iPhone is great marketing for Apple but doesn’t do much for your brand. Why not turn that phrase to something that benefits you – like sign up for our new webinar or click here for our latest press release.
Luckily there is a solution. Tools exist that can manage the email signature on emails sent from iPhones, Androids and BlackBerrys. You can now have the same consistent signature that is on emails sent from your desktop PC appear on emails sent from smartphones. Branding can be consistent and compliant no matter how or where you send an email.
So the next time you send an email from your Smartphone, think about how you can have a consistent signature or promote your company’s events and press instead of advertising for the maker of your smartphone. The tools are out there and your competition may be taking advantage of them. Are you?