ControlScan

Community Guest Blog post by By Katie Sewell

Every year in conjunction with the Georgia Technology Summit, TAG showcases Georgia's Top 10 Innovative Companies of 2011. We would like to introduce you to ControlScan.

ControlScan is a leading provider of Payment Card Industry (PCI) compliance solutions designed exclusively for small merchants. ControlScan partners with merchant acquirers, who process payment card transactions for merchants, to provide PCI compliance solutions to their portfolios of small merchants. Because achieving compliance with these mandated guidelines is not top of mind for most small merchants, acquiring banks look to ControlScan to manage their PCI program and drive high compliance rates within their portfolios. Acquiring banks bear the risk for any merchant data breaches – which could cost $25,000-$500,000 in fines, audit fees and card replacement costs; therefore  it is critical to drive merchants to take action to get them to complete the PCI process.

In an effort to increase PCI compliance among small merchants and lower acquirer risk, ControlScan has developed an unmatched merchant outreach program called SmartReach that marries technology, process and people to behaviorally target merchants and drive engagement.
ControlScan’s technology is straightforward – it offers a merchant-facing portal that was built from the ground up with the small merchant in mind, as well as an acquirer-facing portal that provides merchant acquirers with the tools needed to assess the state of compliance of their portfolios at any given point in time.
ControlScan’s process is a high touch, highly targeted system that uses a variety of communication channels to engage and then guide the merchant through the complex compliance process. ControlScan also uses behavioral targeting to trigger relevant communication – including human intervention – as needed in order to help remove any stumbling blocks. All of these triggers are designed to help make achieving compliance as easy and straightforward as possible.
ControlScan’s approach has yielded extremely high engagement and compliance rates when compared to the industry standard and has resulted in substantially reduced risk for its partners.