Pardot

Community Guest Blog post by By Katie Sewell

Every year in conjunction with the Georgia Technology Summit, TAG showcases Georgia's Top 10 Innovative Companies of 2011. We would like to introduce you to Pardot.

Pardot provides industry leading marketing automation to small and medium-sized businesses (SMB’s).

Pardot co-founder David Cummings saw a need for an affordable solution to help businesses manage their sales leads and assess the effectiveness of the marketing efforts. Pardot’s marketing automation solution has been designed with the SMB in mind, from features to pricing structure. Knowing that clients would have limited resources to dedicate to marketing and sales, Pardot focused on ease of use as a key aspect of the product offering. The SaaS-based application reduces the need for IT involvement and the WYSIWIG editors and drag-and-drop builders simplifies the marketing tasks.

Adding Pardot benefits both the sales and marketing department within an organization. Marketing has a way to simplify their lead generation initiatives, and CRM integration and in-depth reporting tracks leads from the point of origin through the closed sale, providing insight into how campaigns are performing. On the sales side, Pardot tracks interaction with a prospect at the micro-level throughout the entire sales cycle, arming the sales team with detailed information on their prospects and resulting in a shorter sales cycle. Friction is reduced even further through lead nurturing messages - automated, personalized emails that help educate prospects and free up sales rep’s time.

Along with the product offering, the corporate culture at Pardot is a reflection of the SMB mindset. The company was founded on the belief that self-starting, positive employees will continue to push the boundaries of the industry and create an ever-improving solution. Continuing the effort to provide a no-hassle solution, Pardot includes a no-contract pricing structure and relies on outstanding client support to retain to customers. Pardot strives to provide an above-and-beyond customer service experience to clients, from ensuring they experience outstanding support as a new client, to allowing users to influence the development of the product by voting on new features.

Learn more about Pardot at www.pardot.com.