Dan Greenfield is a marketing social engagement strategist. His specialty is helping companies build stronger, more productive relationships with customers and key influencers.
His expertise comes from more than 20 years working with corporate and political leaders, senior management and teams charged with executing strategy and delivering results in the Internet, telecommunications, environmental and health care fields.
Messaging and Brand Development: Greenfield’s background has focused on building effective messaging and branding. He understands the complexity of managing and mobilizing multiple messengers. He has helped companies deliver the message and the brand over overlapping and sometimes conflicting new and traditional communications channels.
Relationship Management: Greenfield has extensive experience in bringing together influencers, customers, coalitions and companies with a shared mission and purpose to deliver a desired communications outcome.
Over the past year, he created and produced five PR+MKTG Camps attended by hundreds of PR and marketing professionals around the country seeking to better understand how to market, manage and measure the social engagement process.
Previously, he was a vice-president of corporate communications at EarthLink where he advised senior management on corporate positioning and oversaw outreach related to Company’s financial performance, strategic partnerships, product launches, public policy, and brand.