Prominent Placement CEO becomes president of non-profit organization dedicated to education and awareness in the search engine marketing industry
ATLANTA – April 25, 2012 –Stacy Williams, CEO of Atlanta search engine marketing company Prominent Placement, Inc., was installed as president of SEMPO Atlanta at the organization’s annual meeting on April 24.
SEMPO Atlanta is the local chapter of Search Engine Marketing Professionals Organization (SEMPO). The group organizes five educational and networking events throughout the year for search engine marketing and digital marketing professionals. SEMPO Atlanta currently has over 650 members, with sponsors including Google, Yahoo and the Nebo Agency.
Williams, a charter member of SEMPO International, is also a founding officer of SEMPO Atlanta and has been actively involved in the local chapter since its inception in April 2009. She served as Secretary from 2009 until 2011 and was recently named President of the local organization after serving a year as President-elect.
"I look forward to serving in my new role as President of SEMPO Atlanta, especially with the enthusiastic group of chairs we just elected. We’re planning some superb educational events and networking opportunities for Atlanta search marketing professionals throughout the rest of 2012 and into 2013," said Stacy Williams.
Williams is taking over the position from Matthew Pritchard of Google, who served as SEMPO Atlanta President from April 2011 until April 2012. Benjamin Rudolph of Relevance Advisors was the founding President from April 2009 until April 2011.
About SEMPO: SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, and MediaPost.
About Prominent Placement:
Prominent Placement, Inc. is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in search engine optimization (SEO) and pay-per-click (PPC) services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed SEO and PPC strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog at searchadvisory.net.
Atlanta search engine marketing company recognized for strategic search marketing success
ATLANTA – March 30, 2012 – Prominent Placement, a leading Atlanta search engine marketing company, was named a winner and finalist at the 2012 Atlanta Marketer of the Year (AMY) Awards. The awards were presented by the Atlanta Chapter of the American Marketing Association (AMA) at the AMY Awards Gala on March 29, 2012 at the Fox Theatre.
Prominent Placement won the Integrated Search Marketing category for its work with Edgewater Fullscope for “Straightforward and Integrated Search Marketing Strategy Produces Robust Results.” The Integrated Search Marketing category recognizes the best use of two or more search marketing techniques, which can include paid, SEO, contextual search, mobile search, video search, feeds, local search, and/or search re-targeting.
Edgewater Fullscope is an award-winning Microsoft Dynamics AX partner in North America who helps mid-sized to large enterprise manufacturers with enterprise resource planning (ERP) implementations. Fullscope partnered with Prominent Placement to increase search-referred leads. The search marketing program exceeded objectives resulting in a 16% increase in search-referred traffic, and a 239% increase in search-referred inquiries year over year.
“Prominent Placement has helped us drive a higher volume of search engine-referred leads,” said Jamie Bracewell, Fullscope director of marketing. “Our success has been a collaborative business partnership and we look forward to working together to continue to increase search-referred leads.”
Prominent Placement was selected as a finalist in the Paid Search category for its work with The List, Inc. for “A Comprehensive PPC Campaign Overhaul to Reduce Cost Per Lead by 33%.” The Paid Search category recognizes the best paid search campaign incorporating innovative pay-per-click campaign techniques, used to improve campaign results.
The List is the leading online business intelligence and sales lead generation resource for those in the marketing services and media industries. It is targeted at agencies hunting for new business, professional sports teams and events looking for corporate sponsorships, and ad sales teams of media companies; a rather specialized and niche audience. During the campaign, PPI was able to reduce cost per qualified paid lead to below $100 and increase rate of qualified leads to 70 percent or better.
Each year the AMY Awards recognize corporate and agency marketing professionals in the Atlanta area who have left an impression on the industry with innovation and outstanding results in marketing campaigns. A link to all the 2012 AMY Award winners can be found at: amaatlanta.wordpress.com/2012/03/30/amys/.
About Prominent Placement:
Prominent Placement is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in pay-per-click and search engine optimization services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed search marketing strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog at searchadvisory.net.
About Edgewater Fullscope:
Edgewater Fullscope, Inc., a wholly-owned subsidiary of Edgewater Technology, Inc. (NASDAQ: EDGW) is one of the largest resellers of Microsoft Dynamics AX ERP in the United States and Canada. For more information, visit fullscope.com.
About The List:
As a new business intelligence and lead generation resource for business development professionals, The List (thelistinc.com) provides access to more than 110,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List Online is the largest and most accurate database of advertising brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada. To register for a free trial of The List Online, please visit thelistinc.com/trial.
Prominent Placement recognized in Paid Search and Integrated Search Marketing categories
ATLANTA – March 22, 2012 – Prominent Placement, a leading Atlanta search engine marketing company, was selected as a finalist in the Paid Search and Integrated Search Marketing categories for this year’s Atlanta Marketer of the Year (AMY) Awards presented by the Atlanta Chapter of the American Marketing Association (AMA).
The winners will be announced at the AMY Awards Gala on March 29, 2011 at the Fox Theatre. Each year these awards recognize corporate and agency marketing professionals in the Atlanta area who have left an impression on the industry with innovation and outstanding results in marketing campaigns.
Prominent Placement has been named a finalist or winner every time the company has submitted an entry since 2003. The Paid Search category recognizes the best paid search campaign incorporating innovative pay-per-click campaign techniques, used to improve campaign results. The Integrated Search Marketing category recognizes the best use of two or more search marketing techniques, which can include paid, SEO, contextual search, mobile search, video search, feeds, local search, and/or search re-targeting.
This year Prominent Placement was selected for its work for The List, Inc. for “A Comprehensive PPC Campaign Overhaul to Reduce Cost Per Lead by 33%,” and Edgewater Fullscope for “Straightforward and Integrated Search Marketing Strategy Produces Robust Results.”
The List is the leading online business intelligence and sales lead generation resource for those in the marketing services and media industries. It is targeted at agencies hunting for new business, professional sports teams and events looking for corporate sponsorships, and ad sales teams of media companies; a rather specialized and niche audience. Because of the outstanding quality, The List is more expensive than its competitors, so PPI’s challenge was to aim the campaign directly at the target audience: ad agencies and corporate marketers, while “weeding out” searchers who wouldn’t need and couldn’t afford the service. During the campaign, PPI was able to reduce cost per paid lead to below $100 and increase rate of qualified leads to 70 percent or better.
David Currie, Chief Marketing Officer of The List, says, “The restructuring of our paid search program in 2011 aligned with our marketing messaging and target audience goals and, in turn, attracted like visitors – business development executives looking for accurate sales intelligence, prospect contact information and insight for advertisers and brands across North America.”
Edgewater Fullscope is an award-winning Microsoft Dynamics AX partner in North America who helps mid-sized to large enterprise manufacturers with enterprise resource planning (ERP) implementations. Fullscope partnered with Prominent Placement to increase search-referred leads. The search marketing program exceeded objectives resulting in a 16% increase in search-referred traffic, and a 239% increase in search-referred inquiries year over year.
“Prominent Placement helped us plan and execute a very effective on-going SEM program that has been well received by our executive team,” said Jamie Bracewell, Fullscope director of marketing. “Our success has justified our continued investment in SEM as a viable strategy for our business.”
About Prominent Placement:
Prominent Placement is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in pay-per-click and search engine optimization services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed search marketing strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog at searchadvisory.net.
About The List:
As a new business intelligence and lead generation resource for business development professionals, The List (thelistinc.com) provides access to more than 110,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List Online is the largest and most accurate database of advertising brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada. To register for a free trial of The List Online, please visit thelistinc.com/trial.
About Edgewater Fullscope:
Edgewater Fullscope, Inc., a wholly-owned subsidiary of Edgewater Technology, Inc. (NASDAQ: EDGW) is one of the largest resellers of Microsoft Dynamics AX in the United States and Canada. For more information, visit fullscope.com.
ATLANTA – March 15, 2012 – Prominent Placement, a leading Atlanta search engine marketing company, today announced that it has moved to a new office space in the Means Street District in West Midtown Atlanta.
Located in the historic Carriage Works building, the office is one block from the Georgia Tech campus. Originally occupied by the Atlanta Buggy Company, the space was previously used for carriage assembly, and later when the adjoining Ware-Hatcher Company expanded its business, the two buildings were used for furniture manufacturing.
The building was renovated in the early 1990s and transformed into office lofts. The new office location was designed to meet the diverse needs of hi-tech companies and features large open floor plans, 14 ft. ceilings, exposed brick and heavy wood timbers throughout.
Prominent Placement, Inc. is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in search engine optimization (SEO) and pay-per-click (PPC) services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed SEO and PPC strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog Search Advisory.
Leading Atlanta search engine marketing company supports business to business marketing event
ATLANTA – March 6, 2012 – Prominent Placement sponsors the first ever B2BCamp Atlanta, a one-day event held this Saturday, March 10, 2012 at the South Terraces in Atlanta, Ga.
B2BCamp is an “unconference” that focuses on business to business marketing topics. Solely a participant-driven event, this new camp gives every attendee a chance to participate in some way, through discussions, demos and interaction from all participants. It offers participants an opportunity to learn, teach and network with other professionals who use modern marketing techniques, such as marketing automation, retargeting, SEO/SEM, sales intelligence, etc. The camp will include four sets of sessions.
The event features keynote speaker, Adam Needles, author and chief strategy officer of Left Brain DGA. Needles will speak on “Balancing the Demand Equation: Framing your approach to modern B2B demand generation.”
This event requires registration, but is free and open to anyone who wishes to participate. For more information about B2BCamp Atlanta or registration, visit www.b2bcamp.com.
About Prominent Placement:
Prominent Placement, Inc. is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in search engine optimization (SEO) and pay-per-click (PPC) services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed SEO and PPC strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog Search Advisory.
Leading Atlanta search engine marketing firm to offer small business internet marketing services
ATLANTA – November 1, 2011 – Prominent Placement, a leading Atlanta search engine marketing firm, announces a new division, Embark Search Marketing, created to serve small, locally-focused and startup businesses.
For years, Prominent Placement was approached by small and startup businesses that were interested in search marketing, but didn’t see the need to hire a full-service agency. Embark is a new division of Prominent Placement designed to provide small business internet marketing services to small and startup businesses. Embark offers affordable search engine marketing solutions that will help small businesses or startups generate brand awareness, attract new customers and grow revenue.
Prominent Placement’s search engine optimization (SEO) and pay-per-click (PPC) services will be scaled back to the bare essentials to launch these companies on their search marketing journey. The experienced account team will provide small businesses with the critical support needed to report on results, while allowing them the time to focus on their business.
To celebrate Embark's launch, interested companies who call before November 30, 2011 will receive a free copy of "Six Waterproof Ideas for Smooth Sailing through the Search Engines."
For more information on how to boost online visibility, leads and sales on a limited budget, visit EmbarkSEM.com, or contact Christine Verska at christine@prominentplacement.com or 404.373.9727 x713. You may also follow Embark on Twitter.
About Prominent Placement:
Prominent Placement, Inc. is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in search engine optimization (SEO) and pay-per-click (PPC) services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed SEO and PPC strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog Search Advisory.
Prominent Placement was named one of Atlanta’s Best Places to Work by Atlanta Business Chronicle during an awards ceremony held on Friday, September 16, 2011. The seventh-annual event highlighted companies earning the distinction as one of Atlanta's Best Places to Work and featured keynote speaker Gary Kelly, CEO of Southwest Airlines.
Earlier this year, Atlanta Business Chronicle asked readers to nominate metro Atlanta companies deserving of the award. Employees at nearly 500 nominated companies were surveyed by Quantum Workplace and the companies were then ranked based on work environment, people practices and other conditions.
“It is an honor to be named one of Atlanta’s best places to work,” said Prominent Placement President Stacy Williams. “At Prominent Placement, we place a significant emphasis on learning and growing. I believe it’s important to give employees the opportunity to explore their interests and focus on the areas that they find most enjoyable.”
As a winner of the award, Prominent Placement will be recognized in a special section published by Atlanta Business Chronicle.
About Prominent Placement:
Prominent Placement, Inc. is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in search engine optimization (SEO) and pay-per-click (PPC) services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed SEO and PPC strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit ProminentPlacement.com or call 888.SEM.MKTR (888.736.6587). You may also follow us on Twitter, "Like" us on Facebook, and read our blog Search Advisory.
