A CFO is a comprehensive business management and financial service provider for your venture-backed, early to mid stage technology and life sciences companies.
There is a low number of marketing channels that have succeeded with the financial executives because most CFO’s time is spent in meetings, b2b marketing strategies and talking with analysts, department heads across the company, and their staff. This makes it difficult for the marketers to approach the CFOs and sell their product and servicers to them.
I have gone through a very interesting yet effect, B2B Marketing Resource which may also be beneficial for others as well. proformativeinsights.com/wp-content/uplo...t_to_Todays_CFOs.pdf
How about some comments on this and your experiences?