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Elizabeth Fairleigh created a new topic Pedowitz Group Shines at Marketo Summit 2013, Wins Partner Excellence Award in the forums.
The Pedowitz Group Shines at Marketo Summit 2013, Takes Home Partner Excellence Award for Second Straight Year
ATLANTA, GA. April 11, 2013 – The Pedowitz Group (TPG), the Revenue Marketing™ Agency, won the Revvie Award for Partner Excellence at the 2013 Marketo Summit for the second consecutive year. Held on April 10th in San Francisco, the Revvie Awards "recognize and celebrate customers and partners that are using Marketo to push outside the bounds of existing markets and away from their competition". In addition to winning the Partner Excellence Award, six Pedowitz Group customers and partners also received Revvie Awards, including: Most Dramatic Business Impact: Crain Business Insurance Social Media Marketing Maven: Deluxe Corporation Most Visionary Executive: Angela Hills at Pinstripe Most Impactful Use of Marketing Metrics: RelayHealth Most Dramatic Career Growth: Adam Waterson of Planon Software “The Revvies winners are thought-leading organizations that are successfully tapping into the power of the Marketing Nation to shake up their industries and change the world,” said Sanjay Dholakia, CMO at Marketo. “Through their cutting-edge uses of Marketo and innovative engagement with our vast community, partners, and services, they are rising above the completion and executing at the speed and level of the best marketers in the world. Congratulations to all of our winners.” See complete list of 2013 Revvie Award Winners: www.marketo.com/about/news/press-release...13-revvie-awards.php “We are extremely proud to be a part of these success stories for our clients. The results that they have achieved using Marketo and the principles of Revenue Marketing are nothing short of amazing, and to see their efforts recognized today at the Summit was a great moment," said The Pedowitz Group CEO and President, Jeff Pedowitz. Winning the Partner Excellence Revvie award underscores The Pedowitz Group's continuing commitment to its relationship with Marketo and its customers, and the company's presence at the Marketo Summit reflected it: numerous customer references, consultants, and Marketo University Instructors contributed content and expertise to the Summit. As part of TPG’s commitment to providing expert Marketo services, 44 TPG consultants have been certified through the Marketo Certified Consultant program. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at 855-REV-MKTG or visit Revenue Marketer Blog. # # # Editorial Contact: Elizabeth Fairleigh thE Connection, Inc. 404.874.4562 Elizabeth@EConnectionPR.com |
Apr 16 |
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Elizabeth Fairleigh created a new topic PointClear Delivers $2 Million in Sales Opportunities to JouleX in the forums.
Energy Management Solutions Provider Benefits From 9% Lead Rate
ATLANTA (April 8, 2013)—PointClear, www.pointclear.com the prospect development firm, announced today it delivered $2 million in sales opportunities to Atlanta-based software company JouleX www.joulex.net/ in 2012. PointClear was tapped in late 2011 to provide the lead generation, qualification and nurture services energy management solutions provider JouleX needed to meet aggressive growth goals. “We needed a partner who understood JouleX’s value proposition, and would in turn help us achieve market coverage, gain market intelligence, and most importantly, generate highly qualified sales opportunities,” said Tim McCormick, vice president of sales and marketing for JouleX. “As an early stage company, we needed a team of sales professionals who could quickly help us target the relatively new sustainability market and ramp up sales efforts.” In year one leads representing more than $2 million in revenue, generated by PointClear, were in the JouleX forecast. “PointClear has delivered the opportunities we need to meet our sales goals. We’re projected to achieve 80% to 90% growth next year over this year, thanks in part to the leads generated the first year of our partnership with PointClear,” McCormick said. PointClear’s efforts yielded a 9% lead rate on behalf of JouleX—significantly higher than the industry benchmark of 4% to 5%. The PointClear prospect development associates, who use the phone, email and voicemail to identify leads and nurture prospects, achieved this success because of their experience and sales training, and the fact that all have four-year degrees, levels of qualification not typical at competitive firms. PointClear CEO Dan McDade said: “We are pleased with the productive year-long relationship between PointClear and JouleX, and we’re most gratified to be considered part of our client’s team.” McCormick added: “We count on PointClear to contact our prospects across our sales cycle. Their efforts not only keep our sales reps more productive, they’re helping get the word out about our offering—the industry’s most effective solution to measure energy usage and reduce energy costs.” Download the complete JouleX case study: ptclr.com/XaPHIQ About JouleX JouleX is a leading innovator in sustainable energy management for the enterprise. The JouleX Energy Manager (JEM) automatically monitors, analyzes and controls the energy consumed by all devices connected to the network—without agents, hardware meters or changes to your network or security. This provides enterprises unprecedented visibility and control over the consumption and utilization of energy throughout their distributed office environments, data centers and facilities management systems. About PointClear PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence C-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads, www.pointclear.com/the-truth-about-leads/ available on Amazon and other online sources. # # # |
Apr 08 |
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Elizabeth Fairleigh created a new topic SLMA Honors Pedowitz Group Exec, Debbie Qaqish, Among Top 20 Women to Watch in the forums.
ATLANTA, GA (April 5, 2013) - The Pedowitz Group www.pedowitzgroup.com, the global leader in Revenue Marketing Transformation™, announces Debbie Qaqish, Principal Partner and Chief Strategy Officer, has been named to SLMA’s Top 20 Women to Watch in Sales Lead Management for 2013. This is the second time Debbie has won this prestigious award.
Sponsored by the Sales Lead Management Association (SLMA), nominees are recognized for outstanding industry leadership in areas of sales lead management, sales and marketing activities. Winners are chosen by a panel of judges, and accomplishments in writing, mentoring, board positions and other accomplishments. An early adopter of marketing automation, Debbie remains at the forefront of transforming marketing from a cost center to a revenue center for worldwide clients. She is a nationally recognized speaker, thought leader and educator. Debbie launched Revenue Marketing University last fall for marketing executives. A PhD candidate, Debbie has authored numerous articles, white papers and blogs on revenue marketing, demand generation, sales and marketing alignment, processes, managing change, and integrating technologies that enable sales and marketing to meet ever-growing revenue demands. She is currently writing her first book, “Rise of the Revenue Marketer,” to be published this Summer. “Debbie has helped companies around the globe align sales and marketing, implement efficient sales lead management processes and optimize technologies to help marketers drive revenue,” said Jeff Pedowitz, CEO at The Pedowitz Group. “I am so proud of SLMA’s public recognition of Debbie, for the strategic and visionary ideas she continues to bring to fruition.” This is the second time in four months that The Pedowitz Group has been recognized for their leadership role in sales lead management. In December, 2012 Jeff Pedowitz and Debbie were named to SLMA’s list of Top 50 Most Influential in Sales Lead Management. This was the second consecutive year these two earned this distinction. About the Sales Lead Management Association The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 6,200 worldwide members and 300-plus articles from 60 authors on the SLMA website. Activities throughout the year include an active 'pushy' blog, recognition for the '20 Women to Watch in Sales Lead Management,' the 50 Most Influential People in Sales Lead Management, a monthly newsletter, and SLMA Weekly Radio. Sponsorship programs are available. For more information about SLMA or the 'Top 50' list, call Sue Campanale at 714-637-6989. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at 855-REV-MKTG or visit Revenue Marketer Blog www.pedowitzgroup.com/blog/. Editorial Contact: Elizabeth Fairleigh thE Connection, Inc. 404.874.4562 Elizabeth@EConnectionPR.com |
Apr 05 |
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Elizabeth Fairleigh created a new topic Carrie Surprenant, Karla Blalock Named to SLMA’s 20 Women to Watch in the forums.
[i]
Carrie Surprenant, Karla Blalock Named to SLMA’s 20 Women to Watch PointClear Execs Recognized as Outstanding Sales Lead Management Leaders [/i] ATLANTA (April 4, 2013)— Karla Blalock, PointClear chief operating officer, and Carrie Surprenant, PointClear senior vice president of marketing & technology strategy, were among 20 outstanding executives named to the Sales Lead Management Association’s (SLMA) 20 Women to Watch, an annual program recognizing exceptional leadership. Atlanta-based prospect development firm PointClear announced the achievements this week, noting that Surprenant and Blalock were among scores of outstanding women nominated to this innovative program by SLMA members—an organization with membership of 4,300+ sales and marketing professionals worldwide. “I am gratified to be included on this list of exceptional women in our industry,” said Surprenant, a 15-year veteran of sales lead management and a first-time winner. “I appreciate this opportunity to be recognized—and to be in the company of such stand-outs in our field.” Blalock concurs: “It is an honor to be part of this program,” said the three-time winner. “Sales lead management is a competitive business with many leaders. I consider myself fortunate to be associated with the SLMA 20 Women to Watch,” Blalock said. “These women are creating wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments,” said Jim Obermayer, SLMA executive director. Susan Campanale, SLMA’s vice president, said, “We take great pleasure in recognizing the leadership of those named to the SLMA 20 Women to Watch.” The winners were chosen by a panel of judges based on their contributions to marketing, sales and sales lead management through a formal nomination process. The 20 Women to Watch in Sales Lead Management and their photos appear on the SLMA site. The program is not based on popularity. PointClear’s Surprenant has been recognized for her ability to apply technology in creating a more efficient sales process, a more empowered sales team, and accountability across marketing, sales and the c-suite. As senior vice president of marketing and technology strategy at PointClear, she’s embraced sales lead management innovations ahead of the curve, including SEO, marketing automation, drip marketing and social media. Since joining the company in 2001, she’s become known for applying best practices for the benefit of co-workers, clients and the organizations she serves. Surprenant has also been instrumental in the publication of valuable thought leadership, including the sales lead management blog ViewPoint; video interview series PowerViews; and the book The Truth About Leads authored by CEO Dan McDade. PointClear’s Blalock, who was promoted to PointClear COO in October, 2011, is known for helping B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations at the prospect development firm—from program planning and management to delivery, from measurement against business objectives to reporting. Blalock joined PointClear in 2004. Over the past 25 years she has also held marketing, sales management and operational positions within the service, manufacturing and distribution industries. Blalock was one of the 50 Most Influential People in Sales Lead Management, a peer recognition program for leadership in sales lead management, in 2010, 2011 and 2012, in addition to being one of SLMA’s Women to Watch in 2011, 2012 and 2013. About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,301 members of the worldwide sales lead management community. In 2012, SLMA’s site received more than 149,410 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog. SLMA featured programs include more than 300 articles and white papers; the 50 Most Influential People in Sales Lead Management; the SLMA 20 Women to Watch; and Sales Lead Management Week, held each year in October. For additional information, visit SLMA www.salesleadmgmtassn.com/ About PointClear PointClear is an Atlanta-based B2B prospect development company providing the strategy, analytics and execution services needed drive revenue. Client companies are assured 100% of leads delivered are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence c-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads, available on Amazon and other online sources. For more information visit PointClear’s blog ViewPoint | The Truth About Lead Generation blog.pointclear.com/blog. ### Contact: Elizabeth Fairleigh thE Connection, Inc. 404-874-4562 Elizabeth@EConnectionPR.com |
Apr 04 |
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Elizabeth Fairleigh created a new topic Marketo Names The Pedowitz Group a Finalist for Partner Excellence Award in the forums.
14 Pedowitz Group Customers Named Finalists in Marketo 2013 Revenue Performance Excellence Awards
“Revvies” Recognize Organizations and Individuals for Outstanding Achievement and Leadership in Revenue Acceleration Atlanta, GA, March 28, 2013 – The Pedowitz Group (www.pedowitzgroup.com) today announced it has been named a finalist in the Partner Excellence Category for the third annual Marketo Revenue Performance Excellence Awards. In addition, 14 of 34 award finalists are customers of The Pedowitz Group. The “Revvies” recognize and celebrate customers and partners that are using Marketo’s marketing automation solutions to push outside the bounds of existing markets and away from entrenched players. The Pedowitz Group , the winner of the 2012 Revvie Award for Partner Excellence, is a Gold Sponsor of the Marketo Summit, and Chief Strategy Officer Debbie Qaqish is a featured speaker for the “Rolling out Marketo in Multiple Languages Worldwide” session. Employees from the company will also speak at customer presentations and training sessions throughout the conference. “As a Preferred Services Partner with 37 Marketo certifications, our consultants work continually to create new solutions to optimize Marketo and improve revenue marketing performance,” said Jeff Pedowitz, CEO and president. “Working with over 500 Marketo customers, we consistently think outside the box to drive results for our clients.” Revvie finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. Finalists will be celebrated on April 9-10, 2013 at the Marketo Summit 2013 in San Francisco. “Being a Revvie finalist demonstrates The Pedowitz Group’s thought leadership and the substantial business impact they’ve accomplished by using Marketo,” said Sanjay Dholakia, CMO at Marketo. “It is the marketer’s time to transform the industry and we are extremely proud of our Revvie finalists for rising and leading this charge. Congratulations to our finalists - we look forward to working with them as they continue to innovate with Marketo.” Revvie finalists are recognized as the best in the business, demonstrating creative new ways for marketers to achieve outstanding revenue goals. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com, call us at 855-REV-MKTG, or visit blog.pedowitzgroup.com. For Media Inquires: Elizabeth Fairleigh thE Connection, Inc. 404.874.4562 Elizabeth@EConnectionPR.com |
Mar 28 |
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Elizabeth Fairleigh created a new topic PointClear’s Carrie Surprenant, Karla Blalock Nominated SLMA Women to Watch in the forums.
PointClear’s Carrie Surprenant, Karla Blalock Nominated as SLMA Women to Watch
20 Outstanding Sales Lead Management Executives to be Named PointClear (www.pointclear.com), an Atlanta-based prospect development company, today announced that two of its senior executives were nominated to the Sales Lead Management Association (SLMA) 20 Women to Watch, an annual program recognizing exceptional industry leadership. Karla Blalock, PointClear chief operating officer*,and Carrie Surprenant, PointClear senior vice president of marketing & technology strategy**, are among scores of outstanding women involved in the vital discipline of managing sales leads to be nominated to this innovative program by members of SLMA—an organization with a membership of 4,300+ sales and marketing professionals worldwide. “It is an honor to be nominated,” said Surprenant, a 15-year veteran of the sales lead management industry who has been instrumental in applying technologies to make the sales process more effective and efficient. “I appreciate this opportunity to be recognized—and to be in the company of such stand-outs in our field.” Blalock concurs: “I am honored to be part of this program,” said the two-time winner of the award in previous years. “Sales lead management is a competitive business with many exceptional leaders. I consider myself fortunate to be associated with the SLMA 20 Women to Watch,” Blalock said. “All women nominated to the 20 Women to Watch program are builders of wealth,” said Susan Campanale, SLMA vice president. “They understand the importance of sales lead management and marketing return-on-investment.” Nominees are judged on the candidate’s contributions to marketing, sales and sales lead management—including pioneering efforts to advance skill and knowledge within the fields. Additional qualifications, such as board positions, book and article authorships, and speaking on behalf of the subject of sales lead management and marketing ROI, are taken into account. This program is not based on popularity. “We are committed to meaningful, objective evaluation of qualifications, and to recognizing the most deserving women leaders in the industry,” said James Obermayer, SLMA executive director. Obermayer noted that final selection of the 20 Women to Watch is at the discretion of the judging committee, which includes members of the SLMA executive team, and three industry professionals. The Sales Lead Management Association accepted nominations for this year’s 20 Women to Watch through March 15, 2013. Nominations are typically for managers working for CRM software, marketing automation software, and other sales lead management firms. Winners will be announced April 2, 2013 at 10 a.m. PST. Surprenant recognizes the value of technology in creating a more efficient sales process, a more empowered sales team and accountability across marketing, sales and the c-suite. As senior vice president of marketing and technology strategy at PointClear, she’s embraced sales lead management innovations ahead of the curve, including SEO, marketing automation, drip marketing and social media. Since joining the company in 2001, she’s become known for applying best practices for the benefit of co-workers, clients and the organizations she serves. Surprenant has also been instrumental in the publication of valuable thought leadership, including the sales lead management blog ViewPoint; video interview series PowerViews and the book The Truth About Leads authored by CEO Dan McDade. Blalock, who was promoted to PointClear COO in October, 2011, helps B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations at the prospect development firm—from program planning and management to delivery, from measurement against business objectives to reporting. Karla joined PointClear in 2004. Over the past 25 years she has also held marketing, sales management and operational positions within the service, manufacturing and distribution industries. Blalock was one of the 50 Most Influential People in Sales Lead Management, a peer recognition program for leadership in sales lead management, in 2010, 2011 and 2012, in addition to being an SLMA Woman to Watch in 2011 and 2012. About the Sales Lead Management Association The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,301 members of the worldwide sales lead management community. In 2012, SLMA’s site received more than 149,410 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today. SLMA featured programs include more than 300 articles and white papers, The 50 Most Influential People in Sales Lead Management and the SLMA 20 Women to Watch and Sales Lead Management Week, held each year in October. For additional information, visit SLMA. About PointClear www.pointclear.com PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence C-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads, available on Amazon and other online sources. www.pointclear.com/the-truth-about-leads/ * SLMA Nominations for Karka Blalock: www.20women2watch.com/2013/03/2013-nomin...lock-pointclear.html ** SLMA Nomination for Carrie Suprenant: www.20women2watch.com/2013/03/2013-nomin...nant-pointclear.html # # # Contact: Elizabeth Fairleigh thE Connection, Inc. 404-874-4562 Elizabeth@EConnectionPR.com |
Mar 20 |
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Elizabeth Fairleigh uploaded a new avatar. | Mar 20 |
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Elizabeth Fairleigh created a new topic The Pedowitz Group Earns Top Spot on 2013 CRM Watchlist, published on ZDNet in the forums.
Paul Greenberg Recognizes Pedowitz Among World’s 5 Best Consulting Firms, 2x Running
Atlanta, GA. January 31, 2013. The Pedowitz Group, the Global Leader in Revenue Marketing, announces its listing on the 2013 CRM Watchlist, an annual review of CRM vendors published on ZDNet. For the second consecutive year, The Pedowitz Group has been recognized as one of the Top 5 Consulting / Systems Integrator firms in the world. See complete list of 2013 winners here: www.zdnet.com/crm-watchlist-2013-and-now...-winners-7000009637/ Now in its fifth year, the CRM Watchlist is compiled by industry analyst and best-selling author, Paul Greenberg. With multiple categories, winners are designated companies that are predicted to have a significant impact in the coming year in the market with customers, and in the industry they represent. NOTE: A review of all winners including Pedowitz Group will be published on ZDNet in the upcoming weeks. “We are greatly honored to be named a CRM Watchlist winner for the second year in a row,” said Jeff Pedowitz, President and CEO, The Pedowitz Group. “To share this distinction with firms like Accenture, CSC and Ernst and Young is very gratifying.” This award joins a collection that TPG has won over the past few years – The agency is deeply rooted in revenue marketing principles and 100% committed to helping client organizations like GE, Citrix and Comcast successfully drive predictable, repeatable and sustainable streams of revenue. To date, over 20 clients have been recognized publically for their excellence in Revenue Marketing. In 2012, The Pedowitz Group was named to the exclusive Inc. 500 list, the first year it was eligible to compete. The company was also designated one of the Fastest Growing Private Companies in Atlanta in 2011 and 2012. Principal Partners Jeff Pedowitz and Debbie Qaqish both have been recognized among the Top 50 Most Influential People in Sales Lead Management, by SLMA (ranking in the Top 15) and Debbie among the Top 20 Women to Watch in Sales Lead Management. About Paul Greenberg Paul Greenberg is author of the best-selling book, CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers. He is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services. Paul is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of CRM luminaries. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at 855-REV-MKTG or visit Revenue Marketer Blog www.pedowitzgroup.com/blog/ # # # Media / Analyst Contact: Elizabeth Fairleigh thE Connection, Inc. Elizabeth@EConnectionPR.com 404.874.4562 |
Feb 01 |
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Elizabeth Fairleigh created a new topic PointClear eBook "Chaos to Kickass" Wins Silver Award from Top Sales World in the forums.
PointClear’s eBook Wins Silver Award from Top Sales World
From Chaos to Kickass Voted Among Best eBook in Sales & Marketing ATLANTA — PointClear’s first eBook: From Chaos to Kickass: Three Steps to Sales and Marketing Optimization, recently won a silver award from Top Sales World. An international online (community) organization, Top Sales World, announced PointClear’s accolade at the awards ceremony last month, along with winners in 13 other sales and marketing categories. The annual Top Sales & Marketing Awards contest was created to hail ‘the heroes’ of the sales and marketing space,” said Jonathan Farrington, CEO of Top Sales World. “We laud those companies and individuals who have gone the extra mile; who have been unafraid to challenge paradigms; those who have had the courage to pioneer, when others remained wedded to the status quo,” he added. The award-winning ebook, From Chaos to Kickass, helps executives assess how well their B2B companies’ sales and marketing behaviors, practices and processes are reliably and sustainably producing required outcomes. The ebook describes characteristics of organizations mired in chaos, achieving average results, or in what it terms a “kickass” position, and helps executives determine where they stand. “The premise of this ebook is that no matter where you are now, there are specific steps you can take to emerge from a chaotic state (or rise above average) to achieve a fully optimized state of prospect development,” said Dan McDade, CEO and president of PointClear. “We are gratified to have received this recognition, and wish to thank our clients for the role they’ve played over the years in helping us define, fine-tune and repeatedly implement the three simple steps it takes to optimize sales and marketing to achieve significantly higher ROI,” McDade said. From Chaos to Kickass was published in the third quarter of 2012. Free copies of the eight-page ebook are available for download. Other winners in the ebook category include The Role of Technology in Sales, by Joanne Black (gold medal); Revenue Velocity, by Nancy Nardin (silver medal); and Attracting More Customers, by Jill Konrath (bronze medal). In addition to the ebook category, gold, silver and bronze medals were awarded to top thought leaders; LinkedIn groups; social media sites; resource sites; productivity tools; data providers; CRM solutions; books; blog posts; blogs; assessment tools; and articles. Winners in a special hall of fame category were also announced. View all 2012 contest winners here: topsalesworld.com/topsalesawards/. About Top Sales Associates Top Sales Associates is home to some of the most significant and original sales related initiatives in the world including: Top Sales World, Top Sales Management, and the annual Top Sales Awards. Learn more here. About PointClear PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to five times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence C-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade authored a book, The Truth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or www.pointclear.com or call (877) 582-9909. ### Editorial Contact: Elizabeth Fairleigh thE Connection, Inc. 404.874.4562 Elizabeth@EConnectionPR.com |
Jan 03 |
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Elizabeth Fairleigh created a new topic The Pedowitz Group Selected as Marketo Preferred Services Partne in the forums.
FOR IMMEDIATE RELEASE . . .
The Pedowitz Group Selected as Marketo Preferred Services Partner ATLANTA, GA (December 13th, 2012) The Pedowitz Group (TPG), the authority on Revenue Marketing Transformation™, was recently named a Marketo Preferred Services Partner. The Marketo Preferred Services Partners are consultants and system integrators that bring best practices and hands-on consulting in marketing automation and demand generation to Marketo's customer base. “We have the largest team of Certified Marketo consultants in the world and have worked on over 450 Marketo projects with both enterprise and small/medium business clients. Working within our proven framework and best practices, our Marketo clients experience the industry’s fastest time to value and superior return on their investment in Marketo’s marketing automation solution. We are committed to our partnership with Marketo and proud of our distinction as a Preferred Services Partner,” said Bruce Culbert, Chief Service Officer and Partner, The Pedowitz Group. The Pedowitz Group is excited to be among the select list of partners recommended by Marketo for best practices and consulting. As part of the commitment to building strong partner relationships, 27 Pedowitz Group consultants have been certified through Marketo’s certification program. The Pedowitz Group is the 2012 Revvie Award for Partner Excellence winner, and The Pedowitz Group clients won 5 of the 13 Revvies awarded at the Marketo Global User Summit this past May. “Marketo is committed to the success of our customers. We view our Preferred Services Partners as key to giving our customers flexibility to choose the best services provider for their needs. We've invested in training and experience-sharing with our Preferred Services Partners and they represent a trusted resource for customer success," said Jason Holmes, SR VP Client Services. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at 855-REV-MKTG or visit Revenue Marketer Blog www.pedowitzgroup.com/blog. # # # MEDIA/ANALYST CONTACT Elizabeth Fairleigh thE Connection, Inc. elizabeth@econnectionpr.com 404.874.4562 |
Dec 13 |
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Elizabeth Fairleigh created a new topic Sales Lead Management Asso Names PointClear Execs Most Influential in 2012 in the forums.
Dan McDade and Karla Blalock Again Make Top 50 SLMA List
The Sales Lead Management Association (SLMA) announced the winners of the 50 Most Influential People in Sales Lead Management in 2012 this week. Two executives of PointClear, the Atlanta-based prospect development company (www.pointclear.com) , are included: Dan McDade, PointClear president and CEO, and Karla Blalock, chief operating officer. The Top 50 was determined by the number of votes received by each nominee between Nov. 1 and Nov. 30. View 2012 Top 50 list: www.salesleadmgmtassn.com/50most2012/winners.html James W. Obermayer, CEO and executive director of the Sales Lead Management Association, announced the winners on Dec. 5. "People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management,” said Obermayer. Susan Campanale, vice president of marketing for the SLMA said, "These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation." “This is certainly an honor to be recognized for leadership in sales lead management,” said McDade, who was among the SLMA’s 50 most influential in 2009, 2010 and 2011. “I appreciate the support of the entire PointClear team.” Blalock, who was also on the list in 2010 and 2011, added, “PointClear, like SLMA, is committed to helping companies become more successful in the critical business process of managing sales leads. It is gratifying to be recognized by professionals with similar goals.” McDade founded PointClear in 1997 to provide prospect development services to business-to-business companies. He is the author of The Truth About Leads, an insightful book that helps C-level executives focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. McDade is immediate past chairman of the Technology Association of Georgia (TAG) Education Collaborative, an organization promoting STEM (science, technology, engineering and math) education in Georgia. In her role as COO at PointClear, Blalock helps B2B clients in technology, healthcare and business services industries improve margins and grow sales. She’s responsible for all client operations—from program planning to delivery, from measurement against business objectives to reporting. In addition to being named three times to SLMA’s 50 most influential list, in 2011 and 2012 she was named one of SLMA’s 20 Women To Watch. She’s a member of TAG, Women in Technology (WIT) and American Association of Inside Sales Professionals (AAISP). Voting for the 50 Most Influential People in Sales Lead Management in 2012 was open to SLMA members only. Membership is free. About PointClear www.pointclear.com PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies more predictable forecasts and more sales success. PointClear President Dan McDade is also author of The Truth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or PointClear or call (877) 582-9909. ### Contact:Elizabeth Fairleigh thE Connection, Inc. 404-874-4562 Elizabeth@EConnectionPR.com |
Dec 07 |
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Elizabeth Fairleigh created a new topic Pedowitz Group Execs Earn Top Influential Again in Sales Lead Management in the forums.
The Pedowitz Group Executives Earn Top Spots Again in Sales Lead Management Association’s Competition for Top 50 Most Influential
Jeff Pedowitz Voted #5 and Debbie Qaqish, #14 ATLANTA, GA – December 6, 2012 –The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces two key executives have been named to the Sales Lead Management Association (SLMA) list of Top 50 Most Influential in Sales Lead Management. Jeff Pedowitz, CEO, was named #5 and his business partner, Debbie Qaqish, Chief Strategy Officer, #14. This is Jeff’s third consecutive year to be named to SLMA’s Top 50 and Debbie’s second. In 2010, Debbie was named one of SLMA’s Top 20 Women to Watch. View complete 2012 Top 50 list: www.salesleadmgmtassn.com/50most2012/winners.html Sponsored by the Sales Lead Management Association (SLMA), this industry distinction is awarded to those who have generated significant revenue for their companies and clients by effectively managing sales leads. Individuals are nominated and winners selected based on the largest number of votes received from their peers. Nominees came from many diverse disciplines including CRM and Marketing Automation Software, telemarketing, database management, conference management, fulfillment, consulting, and publishing companies. “Every year the competition gets steeper,” notes Jim Obermayer, Executive Director, Sales Lead Management Association. “I am especially proud of these 2012 winners. Many are repeat winners and all are champions of wealth creation through the management of sales leads.” 2012 has been a banner year for The Pedowitz Group, which was named as an Inc. 500 company and one of Atlanta’s top 50 fastest growing, private companies. This summer, the company sponsored ground breaking research, the Lenskold Group / Pedowitz Group 2012 Lead Generation Marketing Effectiveness Study, proving that marketers using integrated marketing automation are outgrowing their competition by directly impacting revenue. Most recently, The Pedowitz Group launched Revenue Marketing University (RMU) a professional online certification course for B2B marketing executives seeking to make a revenue impact in 2013. About the Sales Lead Management Association The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 6139 worldwide members and 300-plus articles from 60 authors on the SLMA website. Activities throughout the year include an active ‘pushy’ blog, recognition for the ‘20 Women to Watch in Sales Lead Management,’ the SLMA College of Fellows, a monthly ‘gossipy’ newsletter, and SLMA Weekly Radio. Sponsorship programs are available. For more information about SLMA or the ‘Top 50’ list, call Sue Campanale at 714-637-6989. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at855-REV-MKTG or visit www.pedowitzgroup.com/blog/. ### Media / Analyst Contact: Elizabeth Fairleigh thE Connection, Inc. elizabeth@econnectionpr.com 404.874.4562 |
Dec 06 |
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Elizabeth Fairleigh created a new topic The Pedowitz Group Teaches MBA Students about Marketing's Role in Revenue in the forums.
The Pedowitz Group’s Debbie Qaqish and Jason Long Teach MBA Students at College of William & Mary about New Role of Marketing in Revenue
[i]TPG Client, Jim Kanir of Billtrust, Presents Live Case Study[/i] Atlanta, GA - November 20, 2012 - Debbie Qaqish, principal partner and chief revenue marketing officer of The Pedowitz Group (TPG), recently addressed MBA students at the Mason School of Business at the College of William & Mary about marketing’s revenue responsibility. This is the third consecutive year Debbie has been invited to share her insights with these aspiring students. Jim Kanir, SVP of Sales and Marketing at Billtrust (a TPG client), and Jason Long, revenue engineer at TPG, also participated in the session. Debbie presented a working definition, a framework and new data from several key industry reports that supported the need for the B2B marketing organization to transform from being a cost center to a revenue center. Jim, a serial Revenue Marketer, presented a live case study on the benefits of Revenue Marketing including key revenue results and a live look at a recent board presentation. Listen to Jim’s presentation here: revmarketer.pedowitzgroup.com/Serial-Revenue-Marketer.html Jason Long ended the session by taking the students on a tour of a live marketing automation system using data provided by several of the students. “I cannot think of a more valuable addition to our course than Debbie’s session,” said Ronald L. Hess Jr., Associate Professor of Marketing, Mason School of Business, College of William & Mary. “She has a very impressive grasp of the intricacies of marketing automation and the impact it makes on how marketing works in a B2B company. I have had many speakers from business visit my MBA course over the past 10 years and none are on par with Debbie Qaqish. From the quality of the delivery to the extraordinary content -- this session was outstanding. Many thanks to Debbie for supporting the College of William & Mary.” “Kudos to Ron Hess and the College of William & Mary for having the foresight to offer this class,” said Debbie. “Revenue Marketing for the B2B marketer is still not part of the marketing curriculum in most colleges. As a result, marketing students are graduating with little knowledge of CRM, marketing automation and other key technologies that shape the role of marketing in driving repeatable, predictable and scalable revenue performance.” The agenda for the four-hour session was created by Debbie and Ron and was designed to introduce the MBA class to how B2B marketers are now responsible directly for impacting revenue. “I have seen companies struggle with how to use digital data successfully,” said MBA candidate, Margo Wheeler. “Debbie’s integrated Revenue Marketing approach incorporates both marketing automation and CRM. It takes marketing to a more strategic level that ensures smarter decisions and increased revenue contributions.” About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at855-REV-MKTG or visit blog.pedowitzgroup.com. # # # Media/Analyst Contact: Elizabeth Fairleigh thE Connection Inc. 404.874.4562 Elizabeth@EConnectionPR.com |
Nov 20 |
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Elizabeth Fairleigh created a new topic Jeff Pedowitz & Debbie Qaqish Compete for Top 50 Most Influential'12 in the forums.
Pedowitz Group Principals, Jeff Pedowitz & Debbie Qaqish, Compete Again for Top 50 Most Influential in Sales Lead Management
Voting Open through November 30 Key executives from The Pedowitz Group (TPG), Jeff Pedowitz and Debbie Qaqish, have been nominated for the 2012 Top 50 Most Influential in Sales Lead Management. Both Jeff and Debbie were designated in the Top 10 Most Influential last year. The Sales Lead Management Association (SLMA) is accepting votes for nominees during the month of November. Voting is open to SLMA members only. Winners will be announced on December 5. TO VOTE: Register at the Sales Lead Management Association website and vote for up to three nominees: www.salesleadmgmtassn.com/50most2012/index.php Jeff is president and CEO of The Pedowitz Group, which he founded in 2007. Today, the award winning company is the fastest-growing Revenue Marketing agency in the world, helping over 1000 companies make the transition to Revenue Marketing. A two time winner of the SLMA’s Top 50 Most Influential, Jeff earned the #2 spot last year. A visionary in the digital marketing space, Jeff has dedicated his career to advancing marketing from a cost center to a revenue center. Read Jeff’s nomination: 50mostinfluential.com/celebrate/2012-nom...-the-pedowitz-group/ Debbie is a principal partner and chief revenue marketing officer of the firm. Ranked #10 last year on the Top 50 Most Influential list, Debbie was named a Top 20 Women to Watch in Sales Lead Management in 2011. She hosts Revenue Marketer Radio (WRMR) where she interviews real world Revenue Marketers®. Last month Debbie launched Revenue Marketing University, an online professional certification program teaching marketing executives how to transition their marketing organizations from cost centers to revenue centers. Read Debbie’s nomination: 50mostinfluential.com/celebrate/2012-nom...-the-pedowitz-group/ “Jeff and Debbie work vigorously to help our clients successfully navigate the journey to Revenue Marketing,” said Bruce Culbert, TPG’s chief service officer. “ Their extraordinary talent and dedication to the sales lead management profession make them strong contenders for SLMA’s 2012 Top 50 Most Influential.” "People who win are recognized by their peers as multi-dimensional sales and marketing experts,” said SLMA President James Obermayer. “They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management,” he said. About Sales Lead Management Association The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman in 2007. The association serves 3,500 members of the sales lead management community around the world. In 2011, SLMA’s site received more than 100,000 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, the SLMA radio program, sponsored webinars, and newsletter advertising, industry leaders links, speaker’s directory, case studies, blog, etc. Featured programs include the 50 Most Influential People in Sales Lead Management, SLMA 20 Women to Watch andSales Lead Management Week (Oct. 14 – 20 in 2012). For additional information, visit SLMA www.salesleadmgmtassn.com. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at855-REV-MKTG or visit www.pedowitzgroup.com/blog/. ### Media Contact: Elizabeth Fairleigh thE Connection, Inc. elizabeth@econnectionPR.com 404.874.4562 |
Nov 13 |
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Elizabeth Fairleigh created a new topic PointClear Execs Nominated for SLMA’s "Top 50 Most Influential" in 2012 in the forums.
The Sales Lead Management Association (SLMA) announces voting is open for this year’s 50 Most Influential People in Sales Lead Management. Two PointClear executives, Dan McDade, president and CEO, and Karla Blalock, chief operating officer, are among those nominated by SLMA members in 2012. The Top 50 List will be determined by the number of votes received by each nominee between Nov. 1 and Nov. 30. Winners will be announced Dec. 5.
REGISTER & VOTE: www.salesleadmgmtassn.com/50most2012/index.php “We are honored to be recognized by our peers for leadership in sales lead management,” said PointClear’s McDade, who was among the SLMA’s 50 most influential in 2009, 2010 and 2011. The Atlanta-based prospect development firm’s founder added: “This is especially meaningful in our highly competitive industry.” Blalock, who was among the SLMA’s most influential in 2010 and 2011, and a 2011 and 2012 SLMA Top- 20 Woman to Watch, added, “PointClear and the SLMA share a similar mission: We too are committed to helping companies become more successful in the vital business process of managing sales leads. It’s gratifying to be recognized for this effort by peer professionals with similar goals.” Voting for the 50 Most Influential People in Sales Lead Management in 2012 is open until November 30 to SLMA members only. To place your vote, visit the Sales Lead Management website (register if you have not already) and cast your vote for up to three nominees. "People who win are recognized by their peers as multi-dimensional sales and marketing experts,” said SLMA President James Obermayer. “They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management,” he said. Susan Campanale, vice president of marketing for the SLMA concurred, "These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation." About Sales Lead Management Association The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman in 2007. The association serves 3,500 members of the sales lead management community around the world. In 2011, SLMA’s site received more than 100,000 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, the SLMA radio program, sponsored webinars, and newsletter advertising, industry leaders links, speaker’s directory, case studies, blog, etc. Featured programs include the 50 Most Influential People in Sales Lead Management, SLMA 20 Women to Watch and Sales Lead Management Week (Oct. 14 – 20 in 2012). For additional information, visit SLMA www.salesleadmgmtassn.com/index.htm. About PointClear PointClear is the B2B prospect development partner, providing the strategy, analytics and execution services needed to optimize sales and marketing processes, and drive revenue. Companies that achieve Optimized Prospect Development™ are assured virtually 100% of leads delivered by marketing to sales are sales-qualified … and up to 5 times more deals are closed. Founded in 1997, PointClear instills the cross-functional collaboration and operational excellence c-level execs need to increase sales and marketing effectiveness, decrease costs—and achieve optimum results. PointClear’s president Dan McDade has authored a book, The Truth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or www.pointclear.com or call (877) 582-9909. ### |
Nov 06 |
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Elizabeth Fairleigh created a new topic 1st Atlanta Forum for Professional Selling Attracts Dynamic Line-up, Nov 8 in the forums.
FOR IMMEDIATE RELEASE . . . .
Inaugural Atlanta Forum for Professional Selling Attracts Dynamic Line-up of Speakers on B2B and B2C Social Selling, November 8 ATLANTA, GA, October 25, 2012 — The Center for Professional Selling (CPS), part of the Coles College of Business at Kennesaw State University (KSU) is hosting the Inaugural Atlanta Forum for Professional Selling (AFPS), “Social Selling Strategies,” at the Cobb Galleria Centre from 8:00am – 12:15pm on November 8, 2012. Moderated by Bruce Culbert, Partner and Chief Service Officer, The Pedowitz Group, this free, half-day event gives attendees a unique opportunity to listen to and interact with top experts in sales, social media and CRM. Register: ksuatlsocialselling.eventbrite.com/ Speakers include Paul Greenberg, Godfather of CRM and author of the industry bible CRM at the Speed of Light. Mr. Greenberg will kick off the morning with his keynote on Social Selling as a Strategy. Jeff Ramminger, VP of Product Strategies for TechTarget will discuss Social Selling in B2B, and Brad Taylor, VP of Customer Marketing, The Coca-Cola Company, will share The New Rules for Consumer Engagement. Panelists: Bob Kelly, Chairman of The Sales Management Association; Rena Kilganon, Founder, The Kilganon Group; Eric Blumthal, Co-Founder, count5; Rhaz Ziesler, Brand Expert, Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer, The Pedowitz Group; Barbara Giamanco, President and Social Sales Strategist Social Centered Selling, LLC; Brent Leary, Co-founder of CRM Essentials, and Jeff Tanner, Research Director, BPT Partners. For more information: coles.kennesaw.edu/afps/ “As the premier institution focused on education and development of sales professionals, the Center for Professional Selling at KSU is at the forefront in Atlanta and around the world. This inaugural event on Social Selling Strategies exemplifies their understanding of the needs of the sales community. If you live in the Atlanta metro area, Georgia or a neighboring state, you don’t want to miss this unique learning experience,” advises Culbert. “The importance of revenue generation has never been more important to companies than it is in today's competitive yet sluggish market. At the CPS in the Coles College, we gather thought leaders on strategies and tactics that are not only timely, but enhance the practice of sales and ultimately drive revenue. Our first forum on Social Selling Strategies is an example of pulling together world class leaders in this field to discuss this important issue. Some of these experts include Brent Leary, Paul Greenberg and many more,” said Dr. Gary Selden, Associate Director of the CPS. The AFPS provides businesses an opportunity to reach key decision makers within the Sales and Social Selling communities as well as tie their brand to other thought leaders in the industry. Focusing on Social Selling Strategies, keynote speakers and panel discussions will address the use of popular social media tools to drive sales. The Center for Professional Selling expects more than 200 attendees at the first of many thought-provoking topics during the Atlanta Forum for Professional Selling For more information about sponsoring CPS or the Atlanta Forum for Professional Selling, please contact Gary Selden, Associate Director of the CPS, at 1000 Chastain Rd. MB #0406, Kennesaw, GA 30144; 770-423-6969; or visit coles.kennesaw.edu/afps. About The Pedowitz Group – Connecting Marketing to Revenue™ The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at855-REV-MKTG or visit blog.pedowitzgroup.com. ### MEDIA/ANALYST CONTACT Elizabeth Fairleigh thE Connection, Inc. elizabeth@econnectionpr.com 404.874.4562 |
Oct 25 |
