The Technology Association of Georgia (TAG) is, at its essence, an umbrella organization for a large variety of smaller groups, or "Societies," which TAG divides into three categories: People, Function, and Industry. Each Society is represented by their own board or directors, sponsors, and hosts their own regular events. The Society pages on TAGthink are where the people involved in these groups connect and share in-depth information on a daily basis.
Automated Lead Nurturing
Thursday, March 18, 2009, 7:30 AM, Centergy Building, 3rd floor meeting room
What do you do with leads that are not quite ready for prime time? Do they die a slow death or do you rely on your sales team to resurrect? Attend this panel presentation to learn how marketing automation tools now enable organizations to ensure warm leads nurture into fully qualified opportunities. By eliminating manual efforts with these targeted automated touch points, you can allow for leads to qualify and grow; therefore, freeing up valuable resources.
Our panelists, representing premier Atlanta technology companies that have implemented lead nurturing, with discuss how to:
Create a closed-loop lead management system that drives qualified sales leads
Implement the best practices that drive world-class lead management
Avoid some of the missteps that can derail automated lead management
Heather Pritchett - Ventyx
Paul Shiman – Stratix Corporation
Teri Marks-Bruner - Paymetrics
Colleen Flynn - ThePort Network