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Internet Content is King: How are Advertisers Responding?
Tuesday, January 22, 2013
5:30 PM – 7:30 PM
Event Location: Turner Studios
Register Online
The shift from traditional content delivery systems has had a cascading effect on associated industries. In the past our “free” TV was paid for by advertising on a consistent and reliable delivery system. The internet has changed that design. Now more and more content is being streamed to the internet. Branded video from businesses is being delivered through websites, blogs, Youtube and social media.
Viewers now have an alternative to traditional TV and are viewing an exploding volume of video content on their PCs, tablets or smart phones. This has had a profound effect on the advertising industry. Along with this dynamic shift, their strategy had to adjust and change as well.
Come hear our panel of experts from the advertising industry discuss this interesting paradigm shift.
Panelists
Jonathan Hull
Messaging Director, Emerging Experiences
Steven Howard
Group director, Custom Insights
Scott Williford
CEO, vLink Solutions
Ken Brady
Vice President of Systems Technology and Digital Media, Turner Studios
Richard Warner
CEO, What's Up Interactive
Moderator
Benn Konsynski
Professor, Emory University
