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Healthcare Business Insights: Social Media Strategy for Healthcare Vendors
Complimentary White Paper Offers Insight into the role Twitter, Facebook and YouTube can play in vendors’ marketing messages
Atlanta – May 23, 2011 – Healthcare vendors today are using social networking sites to take relationship building to the next level, resulting in increased qualified leads and, ultimately, a greater return on marketing investment.
The big question no longer deals with the relevancy of social media marketing, but rather how to define and measure its success. Can a fan, follower or connection be turned into a lead? Can a blog really drive sales? Are webinars capable of being perceived as more than just commercials? These are questions healthcare B2B marketers struggle with.
In an effort to provide insight into these questions, Billian’s HealthDATA and Porter Research have developed a complimentary white paper, “Healthcare Business Insights: Social Media Strategy for Healthcare Vendors,” that provides an overview of how the building blocks of social media – engaging and relevant content; strategically savvy practitioners; and strategic and consistent use of popular platforms – can be used to generate marketing messages that stand out in the midst of today’s information inundation. In addition, real-world examples from such companies as Emdeon, Corepoint Health and Perficient will provide key take-aways for healthcare marketers looking to add social media to their marketing mix.
Download “Healthcare Business Insights: Social Media Strategy for Healthcare Vendors.”
About Billian’s HealthDATA
Billian's HealthDATA is the leading provider of comprehensive market intelligence on the healthcare industry, covering facilities across the continuum of care - from Hospitals to Long Term Care. Billian's dedication to providing high-quality data via products like the Portal, coupled with partner company Porter Research's custom market research services, provides customers with healthcare business intelligence about multiple markets in scaleable formats.
About Porter Research
Porter Research diligently works to understand and assess each client's unique needs and build a customized business-to-business research program to achieve desired goals. Combining unparalleled experience, proven methodologies and knowledge-based analysis, Porter provides the unbiased results that clients need to make informed strategic business decisions. Over the past 20 years, Porter's research team has conducted over 150,000 interviews with executives in a variety of industries: banking/financial services; consumer goods; high tech; healthcare; life sciences; retail; and utilities. With significant experience working with Fortune 500 healthcare companies, the Porter executive team has built a significant practice in the healthcare technology, provider, payer and life sciences sectors.
Contact:
Jennifer Dennard
jdennard@billian.com
2100 RiverEdge Pkwy, Ste 1200
Atlanta, GA 30328
678-569-4872
